7 Free Search Engine Optimization and Writing Tools

Traffic. Everyone wants free traffic, and what better way to get it than optimizing your site?
There are some very simple things that you can do to optimize your site. If you want to get more from your website, then implement these strategies, use these tools, and make your website spider food for the search engines.

Below are some of the best sites I have found for optimizing my sites.

1. Check your site.
Before you start tweaking your site, you need to make sure that it's either in Google or not banned by Google.

The truth is, you want to optimize your site for Google, which is now the number one search engine in the world.

It won't do you any good to optimize your site if Google won't accept it.

Use this tool to check your site.

Google Banned - http://www.googlebanned.com

2. Toolkits
If you can find the tools you need in a collection, this will save you a lot of time, as well as frustration because you will know exactly what you need to do to properly optimize your site.

You'll want to check different aspects of your site like page rank, metatag information, and links. Nothing will drive your potential customers away faster than broken links.

This site, in addition to offering a forum on search engine optimization, also offers a nice collection of tools for helping you optimize your site.

SEO Chat - http://www.seochat.com/seo-tools

These two sites also offer search engine optimization tools. It's really a matter of preference, as well as what tools you need to optimize your site.

Add Me - http://www.addme.com
Evrsoft - http://www.evrsoft.com

3. SEO Software
You can also use software to help you optimize your site. Where software will help you the most is to actually help you optimize your site for the keywords you are trying to target. It's a waste of time to optimize your site if you haven't optimized for the right keywords.

This is the software I use, and it's free. It works for both MAC and PC, and it has some of the best documentation I've ever seen on search engine optimization because it's written for the average person. It also includes a basic search engine optimization training course, a 50 page manual, and excellent, step by step directions for preparing your website for the search engines.

Web CEO - http://www.webceo.com

4. ROR Generator/Robots Text Generator
A what?

ROR is similar to a robots.txt file in that it gives information about your site. The difference is that an ROR file is in XML format.

You can use this generator to create an ROR file for your site, and then paste a button to the main page of your website. When the search engines spider your site, they'll spider this file and have a better description of what your site is about.

I would also recommend that you create a robots.txt file because this will tell the search engines what not to spider on your site. If you own a members' area, or you sell anything, you don't want the search engines spidering your download pages.<
ROR Generator - http://www.rorweb.com/rorgenerator.php
Robots Text Generator - http://www.searchenginepromotionhelp.com/m/robots-text-creator/simple-robots-creator.php

5. Site Map
A site map is not only a great tool for letting your customers know where everything is located on your site, it can also help you with the search engines.

By creating a site map, you will have an index of all the pages on your website. When the search engines spider your site, they'll find all of the pages. This will help you with your rankings.

Creating a site map, especially if you have hundreds, or even thousands of pages on your site, can be very time consuming. This generator will speed up the process.

Spider Map Creator - http://www.searchenginepromotionhelp.com/m/spider-map/creator.php

6. XML Site Generator
Google is now offering webmasters a chance to submit an XML site map.

An XML sitemap is a search engine friendly sitemap of your site. This isn't written for your visitors though. It's written for the search engines so that they can find all of the pages on your website.

Even if you include a sitemap on your site for your visitors, I would still recommend that you use an XML sitemap. This can speed the process of getting your site indexed by Google. This is an easy way to make sure that all of your pages get indexed.

Creating a sitemap is easy. You can use the generator listed below. Once you've created your sitemap, submit it to Google.

XML Site Maps - http://www.xml-sitemaps.com/index.php

Submit your sitemap to Google - https://www.google.com/webmasters/sitemaps/login

7. Linking
There's been a lot of talk about linking because linking is one of the most important strategies for getting high ranking in the search engines.

The more links you have pointing back to your site, the higher the page rank you will get, as well as creating a way for others to find you. You can use this strategy to get referrals from other sites, which is free traffic. It's targeted, and you are being recommended by another site.

Before building your linking strategy though, you should check your popularity. See who you are linked to first.

Link Popularity Checker - http://www.marketleap.com/siteindex/default.htm

Once you have checked your link popularity, begin by building links back to your site. Below are two sites that offer directories you can submit your site to.

Directory Manager - http://www.123promotion.co.uk/directorymanager/

Free directories that don't require a link back - http://www.directoriezsubmission.com/free-web-directories.htm

Linking can drive a lot of traffic to your site. The more backlinks you have pointing back to your site, the more popular it will be. You'll also get a lot more traffic.

Before you start to market, complete your site. Optimize it for the search engines, and use these tools to help you get higher rankings.

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How To Massively Increase Traffic To Your Website

This article gives advice and information on how to increase traffic to your website. There is obviously no point in having a superb looking, content rich site if only a few people can see it.

One of the best ways of gaining additional traffic is to build up the number of backward links you have pointing to your website. The best form of link is a one-way link, where a website adds a link to your site but does not get one back from you. There are a number of ways of obtaining these type of links including:

Writing articles. Writing articles like this one has many benefits. Other webmasters may add the article to their blog or website and this creates you a one-way link. The people reading the article are also potential visitors to your site.

Purchasing a text-link advert on a quality site. If the site in question has a high page rank value, this is then passed onto your site. The advert itself just like any advert can also attract people to your site.

Joining in debates in various forums. I enjoy reading and contributing to forums. Not only do I learn a great deal, I am also able to get links back to my sites when I make a comment.

Submitting your site to directories.

Making comments on other peoples blogs. This is my least favourite of all of these examples as it can be seen as spam. Other people however do think it can prove to beneficial. I must say that I stay away from anything that could be seen as spam.

Where possible the website which includes a link to your site needs to be in the same industry as your own website. These backward links have a much higher value in the eyes of the search engines.

I have to admit that it is extremely hard to obtain these type of links especially on a one-way basis.

What we therefore need is a solution and here it is. I believe it is a good idea to build a network of sites on the same theme as the main website. Each of the sites in the network has a link pointing to the main site and after promoting each of the sites, you will then have a number of themed and powerful one-way backward links which will make the original site like an authority in its own field.

If you are struggling to find content you could use other peoples articles to help you. It is a good idea to have each of the sites in the network on a different server. This however can be very expensive and therefore for a smaller business may not be best advice.

To help fund the cost of the network you could add google adsense onto all of the new sites. This may not bring in huge amounts of money but could go some way to helping with hosting and domain renewal costs.

In the future this network could be worth thousands of pounds if you have spent enough time promoting each site. At this stage you have the option of selling the network and relaxing or enjoying the benefits yourself that it will no doubt bring.

I believe the writing of quality articles for re-print and the building of themed network websites is the future of the internet for people who want to be successful webmasters. Good luck.

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URL is one of the important elements of SEO and affects your Page Rank.

How important are URLs in SEO?
Importance of URLs from the SEO point of view is highly controversial question. In the hundreds of search engine algorithms is it an important one to be looked by the search engines? According to some SEO experts, placing keywords in the URL is vital for your website but highlighting your brand name in the URL is equally important. On the other side some SEO gurus never support keyword rich URLS while indexed by the search engines.
What exactly constitutes a search engine friendly URL?
There should be bit relevance between the URL text and the content on the corresponding webpage. This level of relevance between the URL text and the content on the corresponding webpage determines the page success on the search engine algorithm level. Relevant URLs seems informative to the web browsers and search engine spiders also supported by the search engine spiders. Targeting keywords in the web URL is a great idea to get higher ranking in the search engine results.
Keyword oriented Vs Brand Promoting URL

Does your URL should be keyword rich or it should be promoting your brand is a million dollar question. If you are using a keyword oriented URL it is definitely going to boost up your website at SEO level but it will be unable to promote your brand identity in the market. So what should be the best idea? A search engine friendly URL or a URL reflecting your brand name?

Your URL is the first step of your online presence used for you branding in the market. The URL should be catchy and appealing for the web users but it should be search engine friendly as well and it will be another advantage. While crawling the web pages search engine spiders also consider pages having the search term in the URL. So, search engine friendly or keyword rich URL will definitely be going to boost up your online business by ranking you top on the search engines.

All the major search engines do support the indexing of keyword rich URLs. Portion of the URL matching to the search query is always displayed in bold in the Google and Yahoo search engine results. Top 20 URLs is the search engine results are which contain the search string.

Some characteristics of the successful URLs are as follows:
Ideal URLs are short and simple. Shorter is always better. Short web addresses are always top on the popularity charts as they are easy to remember so the typing mistakes are least possible with short URLS.
A successful URL should be the descriptive one. The URLs should be a preview of your products and services.
A URL easy to remember always performs better as compared to the complicated one.
A successful URL requires a bit creativity to combine with the unique feature of simplicity and descriptiveness to display it in the first encounter. For example, a URL after your name or your firm's name, may not-in the long run-be the best choice.

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SEO-Develop Body Text

SEO service Delhi (e-fuzion) have been finalized it is now time to start using them to optimize the site. Once the title and Meta tags of the site have been optimized its time to start with optimizing the content of the site with key words. Body may consist of headings, pictures, tables, frames, forms and of text paragraphs. Therefore, we an include key words and key phrases with in. In case of tables, frames, forms it can include keywords and key phrases in their respective headings. One thing to consider is that key words and key phrases must be included in descending order of their importance. It is recommended that at least four or five informative paragraphs should be included on each page totaling to at least 100-250 or above words. SEO Services Delhi (e-fuzion) includes targeted key words and key phases in the first paragraph of the body text since some search engines access the first few lines of web page to show as description in the search resulting. Key words and key phases used in different part of the web page body text is a very important method of search engine optimization (SEO). As search engines boost the search result listing on the basis of key words and key phrases included in domain name, URLs of directory pages, Page directory, anchor tags, Alt tags etc. There fore, SEO Services Delhi (e-fuzion) safely say that one of the main components of search engine optimization.

It is also used to describe the contents of the picture or graphic while down loading that image or picture or while moving on to other page. Some time, alt tag is also used to describe the contents of the image when the browser is using graphic-off mode. Although only SEO Services Delhi (e-fuzion) uses this factor to boost page rank but it is advisable to use comment tags with key words to organize page content which helps in easy editing and review.

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Good Articles Recommend Top Rank by SEO

After doing SEO fake inscription, you require identifying your theme substance. People with search engines are looking for in sequence. Does some research concerning your creation or examine previous to you instigate. Make several comments. Which generate a pleasurable and educational commentary but it is palpable that you don’t know what you are talking about, this will revolve readers off keep in mind, and readers are credible customers. You are also need to investigate your keywords when secret language SEO articles. The majority frequently searched keywords may not be the most excellent, as a lot of extra webmasters will be use the identical ones. You may desire to try use a less commonly searched but more embattled keyword or phrase to draw higher excellence travel to your website. One major drawback of SEO copywriting is overusing keywords. You do require a convinced keyword compactness to draw the concentration of search engines, but you do not desire to use the identical one too numerous era. A superior rule of thumb is to utilize your keyword concerning one time every one hundred words. You should as well feel concerning encompass a little less important keywords, and functioning them into the remains of your commentary as glowing. Which compose sure you work them into the transcript in an ordinary approach. An article that is perceptibly no more than an urn for keywords can be a intersection for the person who reads. Finally, while you include printed your commentary, proofread and spell-check it. Your article ought to not surround enchantment or syntax errors. Many readers will consider sloppy writing to be a sign of laziness, and possibly of incompetence. Remember, the purpose of SEO copywriting is to attract visitors to your website who will hopefully turn into customers for your business. The last thing you want to do is give your readers a negative impression of your product or service by encompassing scruffily on paper critique on your website.

There as further to writing SEO commentary than by means of keywords. The commentary ought to be well-crafted and enlightening as glowing. Work your keywords into the editorial in an approach that is expected, and do not overeat them. An article can be entirely search engine optimized, but if it is not understandable, it will do you no first-class. Keep in mind, your target audience is the person who reads, not the search engine.

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Is Your Domain Name SEO Friendly?

When you first start an Internet business one of the first items on the list, after you've written your business model, is getting a domain name. In years past it wasn't as difficult to find a decent name for your site. Today however, it's not as easy to get your dot com name. The process of registering a name has improved substantially but the availability for descriptive names is far more difficult. Why is this a problem you may ask? It's more of a problem for small and home business sites than it is for larger companies. The reason is simple and I can sum it up in one word: money.
Larger companies, especially public companies have the funding to advertise their new sites, therefore they don't really need to have names that reflect the type of business they are in. I can site a perfect example, Go Daddy.com, has absolutely nothing to do with the type of business Go Daddy is in. But being the largest register of domain names, GoDaddy can advertise on all media levels to get business including buying advertising time on the Super Bowl! If you are starting a home based business on the Internet, I'll bet that you won't be buying time on television not to mention next year's Super Bowl.
Okay, where am I going with all of this? You are on a limited budget when you start your business and you must rely on free traffic to your site, because without traffic you have no business. This is what I described in my article on organic traffic a few weeks ago. In order to get substantial traffic to your site you'll need to have an optimized site. This all has to do with keywords and something called keyword density. You achieve this by having your most important keywords dispersed throughout your website and your domain name. (See I did come to the point of this article.)
Most SEO, search engine optimization, programs first look at the domain name and your major keywords. They look to see if your domain name and site title have any commonality. If they do your site receives extra points in the SEO algorithm, (a logical step-by-step procedure for solving a mathematical problem in a finite number of steps, often involving repetition of the same basic operation.) I hope that I haven't lost you here because all of this is very important, especially to home based Internet business owners.
Most SEO programs will constantly refer back to the domain name and those words which match the dominate keyword phrases that you have chosen. When your site is optimized, search engines will pick up your scent, so to speak, and you will have great placement and positioning on searches that have your keywords. All of this amounts to substantial traffic.
I'm not an expert on SEO and I don't pretend to be but I've spent my share of time in attempting to understand it and how it effects my site. I can recommend two areas of my site that I think are beneficial to you: Web Site Design and Search Engine Optimization at http://www.homebusinessresearch.com There are a lot of submission services as well. Some of them are good and some of them are not so good. Try to optimize first.

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Great Web Content - Higher Search Engine Rank

Here's a scenario you don't want to happen:
You've spent hours and hours researching the best most profitable keywords for your particular affiliate web page. You chose these keywords because they have good demand, people are searching these terms yet they are not so competitive that they are impossible to rank well for within the top 2 pages of Google MSN or Yahoo.

You've also gained a few quality inbound links via reciprocal link partners and writing a few relevant articles that have inbound links pointing at your target page.

The search engines have rewarded your efforts by giving you a top 20 listing this popular search term.

You notice an increase in traffic to this page. No doubt due to the exposure in the SE's.

After a few days you notice your page is dropped like a hot potato and your top 20 ranking is gone you're now on page 11 buried... never to be found!

Lets back track to see what might have happened.

1. Web surfer types in your popular term into the SE (MSN, Google…) (great!)
2. Your listing displays in the first two pages of search results (great!)
3. Visitor reads your description which seems relevant and decides to click and visit your page (great!)
4. Visitor enters your page and quickly leaves…(Not great!)

What happened?

You did everything correctly in leading the visitor to your page with good keywords and offpage optimization, but they left because your web content was not compelling, relevant or interesting enough to grab and keep their attention.

You will eventually lose SE rankings if the major SE's detect this pattern of visitor behavior, that is, where the visitor finds your site through legitimate keyword search yet quickly clicks back to the search results page and continues looking.

Why?

Because the SE's will deem your pages not relevant for that particular search term.
Remember, there is a correlation between web content - higher search engine rank and increased online traffic.


It is therefore critical to write compelling, interesting relevant content especially for affiliate type websites. Do not try to hard sell the affiliate products you are trying to get visitors to click on (your merchant site). Instead, pre-sell them with the best information stressing in real terms what the benefits are to the visitor. You want them to willingly click on the merchant link with an " open to buy " mentality.

There is an art to writing content to pre-sell your visitors…

Here are a few tips:

Stress the Benefits Early

What you say will greatly effect if the person stays or leaves your web page. This seems like the most obvious thing yet so many web sites get it wrong. You must quickly within the first few seconds (remember this is internet time) establish the benefit of whatever your page is promoting…and how it is useful to the visitor.
Leave the "I " and "About Us" pages out of site until the visitor has gained trust looking for what they want whether you're providing information or actual products.

Read Your Page From the Visitors Perspective

Sure you understand what you are saying, you wrote it! But is it really clear to a first time visitor? Strive to make the complex sound simple…that's what communicating is really about. Hopefully your website topic or theme isn't about something inherently complex however you still need to stand back and reread it.
Don't assume the visitor has great knowledge about what you are writing about so don't leave things out that you think are unimportant. Make sure you define any jargon or industry related terms that may confuse the visitor.
Make sure your content flows logically. Avoid the scattered thought syndrome where ideas are all over the page. Reread.
Make sure your page navigation is consistent from page to page. If the visitor gets lost a good site map can solve this problem; make sure this link is included with your main navigation.

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SEO on-page off-page

Keywords are intrinsically related to search terms – words and phrases that people enter into a search engine to find specific information. Most people enter 2 to 5-word phrases in Google to find what they are looking for. Google in turn analyzes all pages in its index and lists the pages which contain those search terms. Each web page usually contains one or two keywords that are repeated more often than others throughout the site. These keywords dictate the "theme" of a website.
In addition, Google analyzes other sites that contain links to your site. Specifically, Google looks to see if the text of a link (the clickable portion) that points to your site also contain those same keywords.
Page importance is all about links - their quantity, quality, and strength, which we will discuss later on. This part of the algorithm includes Google PageRank (PR).
Google looks for links that point to your site from other websites. Google believes a link from website A to website B is a "vote" for the importance of website B. In this way, other websites add votes for your website, which in turn helps increase a pages PageRank value on your site. Each page on your site has a PR value. Usually the PR value is the highest for the home page as most people will link to your home page rather than another page on your site.
The more web pages that link to your site, and the more important in turn those pages are, the more important Google thinks your site is and hence the higher your PageRank value. Moreover, it is the quality, as well as the quantity, of links that
matter – not all links are valued the same. Keep in mind that PageRank is but a single (albeit important) factor used in ranking.
Sites that are highly optimized for on-page factors can outrank sites that are less optimized but have higher PageRank.
PageRank value is assigned after comparing every page in the Google index against one another. This is billions and billions of web pages.
Note that PageRank does NOT factor in keywords or phrases used on your site.

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Search Engine Optimization: Four Vital Steps For Optimizing Your Website

There is a bit of confusion about search engine optimization. Some people think that SEO (the abbreviated form) is nothing more than tricking search engines into giving a high ranking for a particular site. Others think that search engine optimization is so complex that they could not possibly understand it. Neither of these views are correct. Search engine optimization is best defined as the art and science of building web pages that are both search engine friendly and user friendly. Below are four basic steps that you should take when optimizing your web pages.

1. Your web design should emphasize text and not graphics.

"Search engine friendly" means that search engines should be able to find data on your site that they can put in their data bases. While a picture may be worth a thousand words, a search engine is trying to classify pages by text and not by images. If you have an opening page with a beautiful picture of the sea and only two words of text saying "enter here" then this page will not rank high in searches for Florida Vacations. Similarly if you have a headline with important text containing your site's keywords it should not be displayed as a gif or jpeg image. Pages that are all flash or all images are not search engine friendly, and often are not user friendly as well.

2. Links to your interior pages should be easily found by search engines

An important thing to remember is that you want not only your main page, but all of your interior pages to be included in the search engine index. While most people will probably enter your site through the main page, many will enter after doing searches which lead them to your inner pages. The best way to make sure that search engines will find and index your inner pages is to include text links to these pages. If you have navigation system which uses Java script or images, then it is best to add an additional text link navigation bar at the bottom of the site to ensure that the robot follows the links to your inner pages.

3. Your pages should be built around specific keywords or keyword phrases

Robotic search engines and human users have one thing in common: they are trying to figure out what your site or your particular web page is all about. It is not possible to get high rankings for thirty different search terms with only one web page. However it is possible to build separate web pages which explain and give importance to various aspects of your organization's activity. These sub pages can be optimized so that they perform well in searches for your various keywords.

4. Once your material is organized, then your keywords should appear in strategic portions of your web pages

If your site is about Florida Vacations, then these words should appear in the following places of your html pages:

a. In the file name or the url.

If your site is called www.floridavacations.com then this will give you a head start in any searches for this term. Similarly if your company is called XYZ Travels you may have a web page with this url: www.xyztravels.com/floridavacations.html

The url or file name is an important indicator to a search engine, so don't miss the opportunity to put your important term either in your main domain name or in your file names.

b. In the title tag

The text that is displayed in the blue line at the top of your browser is your title tag. The title tag is located in the section of the document. If your main phrase is "Florida Vacations" then the title tag in your html document should look something like this: Florida Vacations: Florida Vacation Information by XYZ travel

c. In the Description tag

The description tag is not seen on the web page but search engines often display it as the text which gives the searcher an idea of what your page is about. The description tag should be compelling, and make someone want to click and see your page, while also containing the keywords that are in your url and your title tag. A description tag for this site might look as follows:

d. In the headlines

Just as someone reading a newspaper looks at headlines to find out what is important, a search engine robot looks at the headlines of a web page in order to pick up the essential feature of that page. Put your main phrase in a headline and place it near the top of the page. Your headline text should be enclosed with special header tags such as , , . A headline tag for our hypothetical page could be written as follows: Florida Vacations: Plan Your Vacation Now And Save Money or Accommodations, Entertainment and Transport in Florida

If you don't like the look of the h1 tag, then use a smaller tag, h2 or h3, or adjust your site
's style sheet so that the h1 tag is displayed in a small font which better matches your body text.

e. In the body text of your page

Your main keywords or key phrase should appear in the first paragraph of text and in a natural way throughout the text and also at the end of the page. In normal writing you would first introduce your subject, then explain what it is about and then summarize at the end. Follow this same procedure when you start writing your web page. Pages written in this style will automatically have correct keyword density and distribution.

f. In anchor text on your page

Anchor text is the clickable portion of links on your web page. Suppose you are describing your Florida Vacations and you want to direct your web visitors to an inside page with more information about this subject. Instead of making a link that says "click here," it would be better to have a link that says "Click here for more information about Florida Vacations" or even better, the link text will only be "Florida Vacations" and the "click here" will be rendered as normal text.If you follow these search-engine-optimization steps when building your website you will end up with web pages that are easily understood by your visitors, and easily classified and indexed by search engines.

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Maximalization search engine

To get a lot of late on your site one of the most reliable way is to utilize search engine presence. People searching for what he wants on the Internet by using search engines like Google or Yahoo to be an idea to increase your site traffic by registering your domain name into a search engine. Now there are many search engines that can be used but at least we can some search engines are commonly used by people much like Google, Yahoo and MSN. How to register to search engines first. To register a site to Google first went to the address of google.com / addurl. Then you can immediately fill in your site's domain (enough to play just the domain like http://www.namaanda.com), comments or brief description of your site, then click addurl capcha code. The rest you just wait a few days until you get to the site index google search. 94 2. For Yahoo you register to their directory. For that typing the address as below siteexplorer.search.yahoo.com / submit after you enter the url address of your site along with its feed address (if any) yahoo also request your account at yahoo. Spybot yahoo will crawl your site within the next few Sundays. 95 3. One popular search sites is the MSN / Live search. To register go to MSN sites to address search.msn.com.sg / docs / submit. Here you directly enter the main site's domain to include the MSN index. Using SEO plugin SEO (search engine optimalitation) are the tricks to optimize the search index on the search engines. For SEO plugin is very useful for easy indexing on search engines according to keywords that we provide.

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SEO

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the coloured bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window.

For example, a meta tag would read: meta name="keywords" content=.
If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially,this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

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